Cutting Through the Noise:
How Work Networks helped Baywater Healthcare choose the right platform, not just another app

The Challenge: Replacing a Platform Without Repeating the Past

When Meta announced the sunset of Workplace, Baywater Healthcare was at a crossroads. Their existing platform had become cluttered, hard to navigate, and overloaded with mixed messaging. Important updates were getting buried, frontline teams were disengaging, and leaders struggled to stay visible.

At the same time, Baywater was embarking on major strategic initiatives, including mobilising the new East of England contract and pursuing Investors in People Gold. The pressure was on to find a replacement platform quickly, but one that wouldn’t just replicate the same issues under a different brand.

That’s where Work Networks came in, not to sell a product, but to guide Baywater through the noise, using a platform-agnostic process to ensure the final choice was fit for purpose.

"It’s rare to find a partner who feels like part of your team. Work Networks guided, challenged, and supported us every step of the way. Their neutrality and real-world insight were invaluable".

- Adam Sullivan, CEO, Baywater Healthcare

The Solution: Work Networks was chosen for its ability to act as a true independent advisor, offering deep expertise, platform neutrality, and a people-first process.

We brought:
1. Objective assessment tools
2. Sector-relevant experience, especially with field-based and hybrid workforces
3. The ability to cut through platform jargon and focus on strategic value
4. Speed without sacrificing diligence, via our Assessment and Matching 'Lite' model

The Process: A Strategic Reframe From the Start

We didn’t start with demos. We started with purpose.

Step 1: Defining the ‘Why’ Purpose & Positioning Workshop
This ensured every decision aligned with Baywater’s strategic goals, not just features.

Step 2: Mapping the Landscape of Tech, People and Channels
This highlighted duplicated tools, information silos, and where comms were failing to land.

Step 3: Listening Deeply with Stakeholder Engagement Sessions
These sessions gave us a 360° view of real-world needs, not assumptions.

Step 4: Options Appraisal & Guided Demos
We mapped functionality against custom requirements and assessed feedback from both business and technical teams.

Step 5: Decision Support & Contract Negotiation
We helped Baywater choose Workvivo by Zoom, a platform that delivers clarity, connection, and a clear link to purpose.

"The real value wasn’t just in the platform, it was in how Work Networks helped us reframe the problem, listen to our people, and make a confident decision'.

- Adam Sullivan, CEO, Baywater Healthcare

Outcomes: Confidence, Clarity, and Culture