The Impossible Job?
Thu 22 Oct
|One Strawberry Lane, Newcastle upon Tyne, NE1 4BX
Three expert internal comms leaders discuss how to navigate noise, AI and endless demands to deliver engagement that lands. A panel and round table event. More conversation, less slides.


Time and place
22 Oct 2026, 09:00 – 12:00
One Strawberry Lane, Newcastle upon Tyne, NE1 4BX
Event details
Every day internal comms teams are tasked with doing the impossible. How do you create order from noise? How do you use AI without making even more noise? How do you reach everyone without overwhelming anyone? And how do you balance what to control, what to let go, and what to push back?
Join us on Thursday 22 October in Newcastle for a morning of discussion with three senior comms leaders on how they balance these tensions in practice: what they prioritise, how they support managers, what they control centrally and what they trust others to do.
Our expert panel speakers includes Nic Crawley, Head of Internal Communication, Home Group, Mark Cotton, Deputy Director of Communication, North East Ambulance Service and Michelle Hendry, Internal Comms and Engagement Manager, Everyone Active.
Expect candid conversation with plenty of takeaways about the choices, compromises and practical habits behind communication that actually lands.