DP World

At a glance

Sector: Logistics

Organisation: DP World Ports and Terminals

People: Desk-less employees, crane & straddle drivers, operational roles

Key outcomes

Single app access to all frontline employees needs
WhatsApp-style chat experience
Secure, rapid adoption by desk-less employees
Ask AI powered knowledge base making key information incredibly easy to surface
Strategic, operational and engagement comms reaching the previously unreachable

Container ship in dock with unloaded containers in the foreground

DP World:
Giving frontline employees one secure place to connect and access information

The Challenge

The DP World Engagement team were looking for a solution to connect with their predominantly frontline colleagues working in complex operations such as London Gateway and Southampton ports and terminals. Email just wasn’t cutting it. And people were getting round it with the age old shadow IT challenge.

Initially the team felt they just needed some sort of secure WhatsApp style application to enable remote colleagues to chat to each other and in groups and for the organisations leaders and engagement leads to communicate important updates and more.

"It’s been an incredible first 4 months since we launched FLIP into UK Ports and Terminals . We're very proud to have won the best engagement strategy award"

Jules Parker, Employee Engagement Business Partner, DP World

Fully loaded pink container ship in port

Flip presenting award to DP World engagement employees

Port crane at DP World with background clouds

The Solution

Additional discovery work with frontline and leadership teams quickly highlighted that employees were also struggling with access to the many other applications and logins they need to to get their work done plus access to important knowledge such as policies and health and safety information.

The organisation chose Flip as the most appropriate, frontline centric solution giving that core “WhatsApp” feel but also providing a single pain of glass access to the many other applications colleagues need with simple role based access Management. In addition the Flip Ask AI feature combined with Knowledge Base provides a very simple to manage but extremely powerful tool that we were able to implement very quickly.

The Impact

With 70% adoption in 3 months across traditional hard to reach colleagues, the app has beaten its initial adoption targets.

As desk-less workers based in ports and terminals, access to information, apps and processes is easier, quicker and more secure. With one app and one login for multiple internal processes and key communications, the implementation is a real system of action, and so much more than “just” a comms tool.

The amazing DP World Engagement team won an award at Flip Forward 2026 for their engagement strategy around Flip. The Work Networks team love working with them to improve the experience for desk-less employees.

What’s Next for DP World Engagement Team

The team are now looking to further enhance the solution, looking at SharePoint sync opportunities and further improving one click access to the plethora of other HR and Operational apps and use cases via the single Flip app.